Scaling Your Business on Social Media

How to scale your business on social media: Questions to ask yourself before hitting “publish”

✰ 1. What is your ultimate goal?

(Hint: if you say “More Followers,” think again. Dig deeper!)

✰ 2. What platforms are you going to post on?

(Hint: these should be platforms where your audience is MOST active, not just the platforms that you personally enjoy using!)

✰ 3. What are some pain points and desires for your audience?

(Hint: these will outline topics to post about that your audience will resonate with!)

✰ 4. What is your budget and will you require any paid marketing?

(Hint: try an all-organic strategy for the first 90 days and then reassess if some ad spend will help accelerate your progress.)

✰ 5. Who are your competitors and how will you differ?

(Hint: incorporate your personality in your posts!)

Posting on social media without a strategy is like buying a new foundation online - you’ll eventually get something, but will the shade be the perfect match?

If you’re struggling to answer any of the above questions, send me an email at katie.kuhnash@gmail.com and we can work together to curate the perfect social media strategy for you and your business.